How Ford Got Social Marketing Right

There's a really good article from Harvard Business Review on how Ford got it right using social media
http://blogs.hbr.org/cs/2010/01/ford_recently_wrapped_the_firs.html

This is a really good Example of how web 2.0 and social media can be used to increase awareness of a new product. By involving your customer in the marketing of your product and using their input - it can increase not only product awareness, but also the brand image. Though I am not very sure if the sales numbers can be traced to this specific campaign, I believe these types of innovative campaigns are the way to market products in 2010 and beyond.

The Importance of Listening

I got a kick out of this article about how P&G listens to customers to get new products ideas. "Swiffer kitties? Just attach little dusting pads to your felines' paws, so they can help keep your floors clean while making their rounds." http://tinyurl.com/ydobrwe

A New Year - A New Business Focus

Welcome to "The Catalpa Group"! As three professionals with diverse backgrounds, we've joined forces to establish a marketing practice that helps clients launch new products. Our new look and website are under development and will be up soon at http://www.thecatalpagroup.com.