How Ford Got Social Marketing Right

There's a really good article from Harvard Business Review on how Ford got it right using social media
http://blogs.hbr.org/cs/2010/01/ford_recently_wrapped_the_firs.html

This is a really good Example of how web 2.0 and social media can be used to increase awareness of a new product. By involving your customer in the marketing of your product and using their input - it can increase not only product awareness, but also the brand image. Though I am not very sure if the sales numbers can be traced to this specific campaign, I believe these types of innovative campaigns are the way to market products in 2010 and beyond.